5th Dimension: Win Plan


“Everyone has a plan until they get punched in the mouth” – Mike Tyson 

In competitive deals, nothing ever goes according to plan. That’s why planning process is so important!


Dominant Win Plan – Module 14

When you have plenty of resources & time at your disposal, try the pay attention + demonstrate patience combo to create 'unfair advantage'.

Roll-up-your-sleeves approach will keep you ahead in the end.

Guerilla Win Plan – Module 15

When you are up against a 'Big Dog' and you are small, your odds going into the deal are low. Learn to use your weaknesses as strengths.

Such as, make buyer think Big = Slow, Small = mobile/nimble. They're exposed & you're hidden

Me-Too win plan – Module 16

And then there are crowded fields with no clear favourite. It can happen in 'Red' or 'Blue Ocean' situations. Plan for directional progress

Increase your longevity in the sales cycle. Avoid getting eliminated until there is an opening to differentiate.

5th Dimension Package

The plan is simply a way to show the path of how to win a deal or an account through the obstacles

Only fight battles you know you can win.

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