This is a standard play for sellers that need to be frugal with their resources. The early adopter sales is a potent weapon to gain advantage in the market for a short while. Risk mitigation strategies is where you differentiate against the incumbent. It’s an approach to eat someone else’s lunch.
Keep working behind the covers without being seen. When you take off the covers there is a bright red machine that no one was expecting. The element of surprise is a formidable advantage is Sales.