Genuine Problem Objections tend to show up more towards the latter part of the sales cycles. And many of them can easily become showstoppers in the final stages of a deal. Make sure you detect them early and minimize their occurence. It’s a Plan for the worst and hope for the best way to filtering out unqualified pipe. Another way to look at it is, pick only the battles you can win.
Genuine Problem Objections module is what you need to help you along the way.
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