1st Dimension: The Deal
The 3 ‘Real Deal ‘ questions in Sales: Is it real? Is it real for you? Is it real for you now? Cut to the chase fast with the with the reframe below
“There’s no such thing as bad weather, only bad clothing”
Transactional Selling – Module 1
Buyers who know what they want to solve and know that they know how to solve...
...are categorised as Experts. Use Transactional selling
...are categorised as Experts. Use Transactional selling
Solution Selling – Module 2
Buyers who know what they want to solve and know that they don't know how to solve...
...are categorized as Pragmatic. Use Solution Selling.
...are categorized as Pragmatic. Use Solution Selling.
Value Selling – Module 3
Buyers who know what they want to solve and know that they don't know how to prioritize...
...are categorized as Protege. Use Value Selling
...are categorized as Protege. Use Value Selling
Consultative Selling – Module 4
Buyers who don't know what they want to solve and know that they don't know what to solve...
...are categorised as Apprentice. Use Consultative Selling
...are categorised as Apprentice. Use Consultative Selling
1st Dimension: The Deal
“If the only tool you have is a hammer, you tend to see every problem as a nail.” Abraham Maslow
Yet, most sellers simply use their favourite or familiar sales framework for every situation. If you know it's not productive, just change it? Maybe you need a 'spanner' or a 'plier' or a 'screwdriver', instead of your 'hammer'
"There is no such thing as a bad sales method, only inappropriate usage". It's on you to know which method to use in which situation and know how to use it well.
Yet, most sellers simply use their favourite or familiar sales framework for every situation. If you know it's not productive, just change it? Maybe you need a 'spanner' or a 'plier' or a 'screwdriver', instead of your 'hammer'
"There is no such thing as a bad sales method, only inappropriate usage". It's on you to know which method to use in which situation and know how to use it well.
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